THE ATKINS MISSION. Atkins' purpose is to improve global health and to help people understand that eating right is about both losing weight and becoming healthy. That's done through the use of imagination, innovation, partnerships and commitment to science to make it easy to eat right. CHOCOLATE CHIP CRISP Low carb (2g), Low sugar (0.8g), High Protein (12g), High Fibre (6g) The Atkins Chocolate Chip Crisp bar is a satisfying mix of chocolate chips and soy crisps - the perfect breakfast bar that's low in carbs and sugar! SAY GOODBYE TO COUNTING CALORIES WITH A LOW-CARB LIFESTYLE AND MAKE CRAVINGS A THING OF THE PAST. EAT RIGHT. NOT LESS. Cardiologist Dr. Robert C. Atkins saw that eating right, not less, improved his patients' health - not just in terms of weight loss but also reducing chronic issues. Over the last 45 years, mounting evidence is revealing that Dr. Atkins was right.