Sensodyne, ProNamel, Gentle Whitening Toothpaste, 4.0 oz (113 g)



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  • 9 out of 10 Dentist' Recommended Brand 
  • #1 Dentist Recommended Brand for Strengthening & Protecting Enamel†
  • Toothpaste for Sensitive Teeth and Cavity Prevention 
  • Strengthens and Re-Hardens Enamel Protects Against The Effects of Acid Erosion*
  • Multi-Action -  Acid Protection Formula 
  • Wine Acids 
  • Fruit Acids 
  • Soda Acids 
Brushing twice a day with ProNamel helps to: 
  • Protect enamel against the effects of acid erosion
  • Restore natural whiteness 
  • Clean effectively and freshen breath
  • Provide cavity protection 
  • Maintain healthy teeth 
  • ProNamel is also suitable for people with sensitive teeth
Help protect your enamel against the effects of acid erosion.

Dentists have reported a growing dental health concern due to changing modern diets: 'acid erosion'. Even teeth without cavities can be affected.

*Acids in everyday food such as some fruit and acidic drinks, like orange juice and wine, can dissolve minerals from our teeth, softening the enamel surface which is then more easily worn away. As the enamel becomes thinner, teeth can become visibly less white, weaker and sensitive.

SENSODYNE PRONAMEL Gentle Whitening toothpaste is formulated to help protect against the effects of acid erosion and also gently, yet effectively remove stains, helping restore teeth to their natural whiteness. As it contains fluoride it also provides the benefits of a regular toothpaste.

#1 Dentist Recommended Brand For Strengthening and Protecting Enamel†

†Dentists have been recommending Sensodyne for the past 20 years. ProNamel is from the makers of Sensodyne and is highly recommended by dentists Brushing twice a day with ProNamel toothpaste strengthens enamel and protects against future acid attacks. And, since ProNamel toothpaste has fluoride it helps protect against cavities too.

  • Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact. 
  • Aids in the prevention of dental cavities.

Suggested Use

Adults and children 12 years of age and older:
  • Apply at least 1-inch strip of the product onto a soft bristle toothbrush.
  • Brush teeth thoroughly for at least 1 minute twice a day (morning and evening), and not more than 3 times a day, or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Minimize swallowing. Spit out after brushing.
Children under 12 years of age: Consult a dentist or doctor. 

Other Ingredients

Drug Facts
Active Ingredients Purpose
Potassium nitrate 5% Antihypersensitivity 
Sodium fluoride 0.25% (0.15% w/v fluoride ion) Anticavity 
Inactive Ingredients
Water, sorbitol, hydrated silica, glycerin, peg-8, cocamidopropyl betaine, flavor, titanium dioxide, xanthan gum, sodium saccharin, sodium hydroxide


When using this product, if irritation occurs discontinue use.

Stop use and ask a dentist if
  • The problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist.
  • Pain/sensitivity still persists after 4 weeks of use.
Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Store below 30°C (86°F).

Always follow the label.

TGA: We make no 'therapeutic claims' with regard to any product.

We try to ensure the accuracy of product images and information, some manufacturing changes to packaging and/or ingredients may be pending update on our site. Although items may occasionally ship with alternate packaging, freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided.